Category: Articles

Strategic Planning

Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan Have you considered growing your business, but need a plan? Need to rally employees for the upcoming year? Have your Strategic…

Objectives

Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan Objectives are courses of action that one intends to follow, or an aim that guides action. Objectives present the business in…

Organizational Model

Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan Every plan must have a model, foundation or some sort of basis of evaluation. We use a model developed by James…

Mission & Values

Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan The nature of a business is often expressed in terms of its mission, which indicates the purposes of the business, for…

Culture

Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan Culture, sometimes called corporate culture, suggests the environment of predominating attitudes and behavior that characterize the functioning of a group or…

Strategic Action Plan

Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan The final elements are the Action Plans which set out the implementation plans for the key strategic ideas. These should cover…

Success Cycle

Our approach to marketing involves a holistic consideration of the many activities and processes necessary for successful marketing. There are a variety of overlaps, where one marketing element can be tweaked to serve in another area, making the marketing process…

Word of Mouth

“The most overlooked psychological trigger of all is the concept of identifying and magnifying the PROBLEM… Newspapers know it, magazines exploit it and the evening news literally has a party with it. Have you noticed all they focus on is…

Value Based Boards

The values of the owner(s), board members and organizational leaders determine, both directly and indirectly, the culture of the organization, which in turn is a major determinate of the success of the organization. In other words, successful values produce successful…

Rotten Apple Marketing

Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one…