Every plan must have a model, foundation or some sort of basis of evaluation. We use a model developed by James Regal. It posits four primary areas of business administration that must be managed by every business, five if you count Communication as a separate area.
A business must have and manage the money it needs to hire and manage the people to produce its products in order to market and sell them, and make a profit.
The Communication / Information Technology area is foundational because of the necessity for communication to flow throughout the organization. And there are two different facets of this foundation:
- the hardware and software that allows for proper communication to flow, and
- the skill or ability to communicate.
One is a technology issue, the other is a personal or HR issue.
