Spam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it,…
Category: Articles
Purpose
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Purpose is central to a good life. Pursuing a career, raising a family, devotion to a vocation (job), and acquiring wealth are perhaps the most widespread long-term purposes that make…
Problem Centered Marketing
The Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most…
Principle
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Principles¹ are tools for decision making that bring the moral² basis of decisions into focus. Recognizing the moral context of our decisions must precede any attempt to resolve related difficulties.…
Policy Oversight
Principles¹ Organizations exist to meet specified ends (purposes). Ends (purposes) and means (policies) are different. Board means and staff means are different. Means delegation policy is best described by identifying what to avoid rather than what to do. Accountability is…
Passion for Work
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ We usually think of passion as a kind of conviction, like love. We say, “I am passionate about this or that.” And it is true that passion is a kind…
Inside The Box
Thinking “outside the box” or “coloring outside the lines” is a popular idea in the business world today. People and organizations are told to think outside the box or color outside the lines as a way to stimulate creativity when…
Organizational Design & Development
No one can see the back of his or her own head. Similarly, it is very difficult for business owners and senior managers to see their own organizations objectively. A different viewpoint is required. Working smarter begins with thinking smarter—seeing…
Non-Profit Marketing
Do secular marketing principles work with non-profit organizations, i.e, churches, ministries, religious colleges, universities, etc.? Yes and no. Of course they do what they are designed to do—bring maximum profits to the bottom line. But is that the mission of…
More Than Money
Board Room More Than Money Bored Dumb Board Development Board Fundamentals This is the first in a series of articles that examine some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model…