Words and communication are like the oil of the engine of business. Words and communication insure or ruin the smooth interaction of the various parts. Copy must be clean and the weight should match the engine requirements (the business needs).…
Rotten Apple Marketing
Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one…
Get It Right
Spam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it,…
Purpose
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Purpose is central to a good life. Pursuing a career, raising a family, devotion to a vocation (job), and acquiring wealth are perhaps the most widespread long-term purposes that make…
Problem Centered Marketing
The Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most…
Principle
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Principles¹ are tools for decision making that bring the moral² basis of decisions into focus. Recognizing the moral context of our decisions must precede any attempt to resolve related difficulties.…