WIIFM (What’s In It For Me) is an acronym used by marketers and advertisers to structure their craft. WIIFM is the idea that people respond to marketing solely on the basis of what they will get from a particular product…
Internet Dangers, Pray for Protection
A lot of people think that Wired News is a cutting-edge venture. It lives in the intersection of technology and pop culture. A recent article by Tony Long, Your Right To Be An Idiot, provides some sound advice for Internet…