Why? is not an academic question. It is your life.

Work becomes a drudgery when purpose, meaning and passion have been obscured by the prevailing values of popular culture. Many casualties result from a loss of a proper focus — people, work flow, quality assurance and organizational effectiveness. A business or organization cannot grow effectively without the staff and employees understanding and supporting the purpose, principles and passion — the vision — communicated by the leaders.

By focusing on (identifying, developing and communicating) the underlying moral values of an organization and/or its leaders, the very heart of what drives long term growth is stimulated — commitment to improvement and service. More »

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