Do secular marketing principles work with non-profit organizations, i.e, churches, ministries, religious colleges, universities, etc.? Yes and no. Of course they do what they are designed to do—bring maximum profits to the bottom line. But is that the mission of…
Tag: market Christianity
More Than Money
Board Room More Than Money Bored Dumb Board Development Board Fundamentals This is the first in a series of articles that examine some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model…
MarketPlan
Strategic, Practical, Creative The key element to marketing success is working a practical or doable plan that takes a holistic approach to your business and marketing efforts. Marketing success is not rocket science, but is simply the consistency of working…
Leadership
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ A contemporary theory of leadership states that there are three basic ways that people become leaders. The first two explain the leadership development for a small number of people, the…
Grace, Not Luck
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ The business world mistakenly calls it luck or fortune. They commonly speak of being lucky or fortunate when things go well. Einstein knew better. He knew that “God doesn’t play…
Faulty Sales Technique
Salespeople are both a blessing and a bane to every industry. You can’t live with them, and you can’t live without them. “How are you tonight, Mr. Smith?” “Fine.” “Glad to hear it! Mr. Smith, my name is Phil, and…
Do It Right!
I haven’t always lived up to this axiom, and occasionally have to re-learn its wisdom. It’s not easy to achieve compliance with this one. It’s like painting a room in your home. Once painted, the other rooms look worse in…
Christ @ Work
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ The Foundation of All Truth The acceptance that anything at all can be true, that there is such a thing as truth and/or logic requires two things: 1) the acceptance…
Character as Job Qualification
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Legend has it that Theodore Roosevelt and one of his cowhands found an unbranded steer on land controlled by Gregor Lang, a neighboring rancher. In accord with the usual custom,…
An Overview of Policy Governance®
Policy Governance® is a registered trademark of John Carver. A brief report of his book, Corporate Boards that Create Value, follows: I. Board of Directors Structure A. Authority, properly executed and observed, provides the necessary “glue” for policy governance. The…