“Remember, everything we do gets hijacked by marketing.” That was the warning Sun Microsystems Inc. Chief Researcher John Gage had for developers working on emerging grid computing standards at the Global Grid Forum in Seattle in June, 2003. His comment…
Category: Marketing
Issues and opinions about marketing and advertising practices
Branding
Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest.…
Good Design
Design (di’zIn): to plan or outline in general; determine upon and mark out the principal features or parts of, as a projected thing or act; plan; devise. Good design: the elegant implementation of purpose. The application of purpose and principles…
Appeal To Virtue
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Popularity and Responsibility Just about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look…
Health Care/Insurance Reform
Why should government or businesses provide health care or retirement benefits at all? Think of Social Security: it began after the Great Depression as a way to provide for people so that such a situation would not happen again. People…
Antithesis
1 Corinthians 2:1-16 Paul did not preach with lofty speech or persuasive words of wisdom. The focus of Paul’s preaching and testimony was not on the words he used, but on the content of the message he proclaimed. He wasn’t…
Business Relationships
WIIFM (What’s In It For Me) is an acronym used by marketers and advertisers to structure their craft. WIIFM is the idea that people respond to marketing solely on the basis of what they will get from a particular product…