Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan The final elements are the Action Plans which set out the implementation plans for the key strategic ideas. These should cover…
Author: Phillip Ross
Success Cycle
Our approach to marketing involves a holistic consideration of the many activities and processes necessary for successful marketing. There are a variety of overlaps, where one marketing element can be tweaked to serve in another area, making the marketing process…
Word of Mouth
“The most overlooked psychological trigger of all is the concept of identifying and magnifying the PROBLEM… Newspapers know it, magazines exploit it and the evening news literally has a party with it. Have you noticed all they focus on is…
Value Based Boards
The values of the owner(s), board members and organizational leaders determine, both directly and indirectly, the culture of the organization, which in turn is a major determinate of the success of the organization. In other words, successful values produce successful…
Say It Well
Words and communication are like the oil of the engine of business. Words and communication insure or ruin the smooth interaction of the various parts. Copy must be clean and the weight should match the engine requirements (the business needs).…
Rotten Apple Marketing
Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one…
Get It Right
Spam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it,…
Purpose
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Purpose is central to a good life. Pursuing a career, raising a family, devotion to a vocation (job), and acquiring wealth are perhaps the most widespread long-term purposes that make…
Problem Centered Marketing
The Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most…
Principle
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Principles¹ are tools for decision making that bring the moral² basis of decisions into focus. Recognizing the moral context of our decisions must precede any attempt to resolve related difficulties.…