With all the hoopla about identity theft, you’d think that those who have the credit card companies would put on their proverbial thinking caps. It seems to me that it is the credit card companies who are at fault. They…
Month: May 2006
Business Relationships
WIIFM (What’s In It For Me) is an acronym used by marketers and advertisers to structure their craft. WIIFM is the idea that people respond to marketing solely on the basis of what they will get from a particular product…