“Believe passionately in what you do, and never knowingly compromise your standards and values. Act like a true professional, aiming for true excellence, and the money will follow.†– David Maister (1947- ), business management consultant. The Advice Business: Essential…
Tag: market Christianity
Why!
Why? is not an academic question. It is your life. Work becomes a drudgery when purpose, meaning and passion have been obscured by the prevailing values of popular culture. Many casualties result from a loss of a proper focus —…
Values
Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan Values are principles, standards, or qualities considered worthwhile or desirable. Values govern the operation of the business and its conduct or…
Strategic Planning
Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan Have you considered growing your business, but need a plan? Need to rally employees for the upcoming year? Have your Strategic…
Success Cycle
Our approach to marketing involves a holistic consideration of the many activities and processes necessary for successful marketing. There are a variety of overlaps, where one marketing element can be tweaked to serve in another area, making the marketing process…
Word of Mouth
“The most overlooked psychological trigger of all is the concept of identifying and magnifying the PROBLEM… Newspapers know it, magazines exploit it and the evening news literally has a party with it. Have you noticed all they focus on is…
Say It Well
Words and communication are like the oil of the engine of business. Words and communication insure or ruin the smooth interaction of the various parts. Copy must be clean and the weight should match the engine requirements (the business needs).…
Rotten Apple Marketing
Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one…
Get It Right
Spam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it,…
Problem Centered Marketing
The Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most…