Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan Every plan must have a model, foundation or some sort of basis of evaluation. We use a model developed by James…
Tag: Education
Success Cycle
Our approach to marketing involves a holistic consideration of the many activities and processes necessary for successful marketing. There are a variety of overlaps, where one marketing element can be tweaked to serve in another area, making the marketing process…
Value Based Boards
The values of the owner(s), board members and organizational leaders determine, both directly and indirectly, the culture of the organization, which in turn is a major determinate of the success of the organization. In other words, successful values produce successful…
Say It Well
Words and communication are like the oil of the engine of business. Words and communication insure or ruin the smooth interaction of the various parts. Copy must be clean and the weight should match the engine requirements (the business needs).…
Principle
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Principles¹ are tools for decision making that bring the moral² basis of decisions into focus. Recognizing the moral context of our decisions must precede any attempt to resolve related difficulties.…
Policy Oversight
Principles¹ Organizations exist to meet specified ends (purposes). Ends (purposes) and means (policies) are different. Board means and staff means are different. Means delegation policy is best described by identifying what to avoid rather than what to do. Accountability is…
Passion for Work
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ We usually think of passion as a kind of conviction, like love. We say, “I am passionate about this or that.” And it is true that passion is a kind…
Inside The Box
Thinking “outside the box” or “coloring outside the lines” is a popular idea in the business world today. People and organizations are told to think outside the box or color outside the lines as a way to stimulate creativity when…
Non-Profit Marketing
Do secular marketing principles work with non-profit organizations, i.e, churches, ministries, religious colleges, universities, etc.? Yes and no. Of course they do what they are designed to do—bring maximum profits to the bottom line. But is that the mission of…
No Neutrality!
The thesis is that if and when Christians individually and as a community assert the kingship of Jesus Christ in the world (this present evil world, alienated from God, the Father), the world will not merely oppose such a confession…