Tag: articles

Word of Mouth

“The most overlooked psychological trigger of all is the concept of identifying and magnifying the PROBLEM… Newspapers know it, magazines exploit it and the evening news literally has a party with it. Have you noticed all they focus on is…

Value Based Boards

The values of the owner(s), board members and organizational leaders determine, both directly and indirectly, the culture of the organization, which in turn is a major determinate of the success of the organization. In other words, successful values produce successful…

Rotten Apple Marketing

Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one…

Get It Right

Spam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it,…

Purpose

Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Purpose is central to a good life. Pursuing a career, raising a family, devotion to a vocation (job), and acquiring wealth are perhaps the most widespread long-term purposes that make…

Problem Centered Marketing

The Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most…

Principle

Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Principles¹ are tools for decision making that bring the moral² basis of decisions into focus. Recognizing the moral context of our decisions must precede any attempt to resolve related difficulties.…

Policy Oversight

Principles¹ Organizations exist to meet specified ends (purposes). Ends (purposes) and means (policies) are different. Board means and staff means are different. Means delegation policy is best described by identifying what to avoid rather than what to do. Accountability is…

Passion for Work

Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ We usually think of passion as a kind of conviction, like love. We say, “I am passionate about this or that.” And it is true that passion is a kind…

Inside The Box

Thinking “outside the box” or “coloring outside the lines” is a popular idea in the business world today. People and organizations are told to think outside the box or color outside the lines as a way to stimulate creativity when…