Professionalism
You either have it or you don't. Right? Wrong! Professional practices are learned behaviors. Over time they become habits of character. Professionalism is a skill that can be learned.
Does it begin with image or with substance? It can begin with either, but cannot mature without both. Being a professional means being a person of principle, excellence and character. It means looking good, of course. But genuine professionalism is always more than mere appearance. The real professionals are people of integrity.
We can help polish your image and make you look better in print, on the web, …wherever. And by looking more professional you can get better customers and/or clients. But only by actually being more professional can you keep them.
Promotional Services
- Marketing Planning — In these pages you have access to many articles and ideas for those who prefer to do it themselves, and consultation for those who want help.
- Graphic Design — We provide graphic design services for businesses, organizations, non-profits & corporations. We provide aesthetic sensitivity, professional ability and practical frugality.
- Writing, editing & layout — Copy text for sales brochures, fliers, websites, and the development of business tag lines, mottos and presentation materials.
- Website Design — through our sister-site, WebProper.com, we provide state-of-the-art CSS/XHTML standards compliant website design. We can also improve existing sites without changing their look and feel, or we can provide complete redesigns from scratch.
- Internet Advertising — through our sister-site, NetLocalAds.com, we provide text ads that can be displayed in local geographic or regional areas through all major search engines, through one management portal with reporting of results including hits, page views, email addresses and telephone numbers, with or without a website.
- Promotional Products — through our sister-site, Business—Specialties.com we provide custom imprinted, screened and embroidered identity products.
This website has been designed for exploration and learning. It will likely provide a fresh and rejuvenating perspective about business, organizations and work. Please let us know what you think by leaving some feedback.
Do What?
My dad used to say, "Doing it right is always less work and less expensive than doing it over." He was right.
Say What?
Communication is critical to business success. Business communication is like oil to an engine.
Why?
"Why?" is a purpose question, and staying focused on your purpose is essential to success. Recovering purpose provides energy & focus.
Problem Centered Marketing
The Psychology of Word of Mouth Advertising.
Whereas…
The Fact of the Matter /
The Matter of the Fact
ELECTION YEAR: As the rhetoric heats up, I'd like to make a few comments about the 2008 Presidential campaign.
