Issues and opinions about marketing and advertising practices
“Remember, everything we do gets hijacked by marketing.” That was the warning Sun Microsystems Inc. Chief Researcher John Gage had for developers working on emerging grid computing standards at the Global Grid Forum in Seattle in June, 2003. His comment reflects a general truth about what might be called marketing creep, the tendency toward...
Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is the case with branding. Because the idea of branding is all the...
Design (di’zIn): to plan or outline in general; determine upon and mark out the principal features or parts of, as a projected thing or act; plan; devise. Good design: the elegant implementation of purpose. The application of purpose and principles results in design. Design is foundational. Everything around us is designed, and design decisions...
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Popularity and Responsibility Just about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will do nothing to alleviate the...
Why should government or businesses provide health care or retirement benefits at all? Think of Social Security: it began after the Great Depression as a way to provide for people so that such a situation would not happen again. People had not been saving for their own retirement/rainy day and when the Great Depression...
1 Corinthians 2:1-16 Paul did not preach with lofty speech or persuasive words of wisdom. The focus of Paul’s preaching and testimony was not on the words he used, but on the content of the message he proclaimed. He wasn’t trying to craft a good speech or a compelling testimony. He wasn’t engaged in...
WIIFM (What’s In It For Me) is an acronym used by marketers and advertisers to structure their craft. WIIFM is the idea that people respond to marketing solely on the basis of what they will get from a particular product or service. It provides the foundation for virtually all marketing these days. Everyone teaches...
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