Marketing

Issues and opinions about marketing and advertising practices

Strategic Vision

Strategic Planning Organizational Model Values Culture SMART Goals SWOT Analysis Strategic Vision Mission & Values Objectives Strategies Action Plan First, answer the question: “if someone from Mars visited your business, what would they see or sense?” This provides an objective foundation for a vision statement. Then, based upon the understanding of where the business...

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Success Cycle

Success Cycle

Our approach to marketing involves a holistic consideration of the many activities and processes necessary for successful marketing. There are a variety of overlaps, where one marketing element can be tweaked to serve in another area, making the marketing process more effective. Identity / Promise The process begins with defining, clarifying, and designing the...

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Word of Mouth

“The most overlooked psychological trigger of all is the concept of identifying and magnifying the PROBLEM… Newspapers know it, magazines exploit it and the evening news literally has a party with it. Have you noticed all they focus on is problems? Don’t you just die of curiosity to find out which rock star has...

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Say It Well

Words and communication are like the oil of the engine of business. Words and communication insure or ruin the smooth interaction of the various parts. Copy must be clean and the weight should match the engine requirements (the business needs). Sure, it’ll run on dirty, low grade oil — even the wrong weight, but...

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Rotten Apple Marketing

Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one percent. So, who cares about the ninety-nine percent who don’t respond? Spam is not...

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Get It Right

Spam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it’s VERY LOUD and in-your-face. TV’s not much different. Then there’s junk mail....

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Problem Centered Marketing

The Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most difficult and most rewarding thing that a business or organization can do. The million-dollar...

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Non-Profit Marketing

Do secular marketing principles work with non-profit organizations, i.e, churches, ministries, religious colleges, universities, etc.? Yes and no. Of course they do what they are designed to do—bring maximum profits to the bottom line. But is that the mission of non-profit organizations? Not usually. Non-profit (non profit, not-for-profit) organizations must distinguish between fiscal responsibility...

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MarketPlan

Strategic, Practical, Creative The key element to marketing success is working a practical or doable plan that takes a holistic approach to your business and marketing efforts. Marketing success is not rocket science, but is simply the consistency of working the plan. By design, our Action Steps will increase your marketing effectiveness by coordinating...

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Faulty Sales Technique

Salespeople are both a blessing and a bane to every industry. You can’t live with them, and you can’t live without them. “How are you tonight, Mr. Smith?” “Fine.” “Glad to hear it! Mr. Smith, my name is Phil, and I’m calling…” Click. Salespeople are always “people” people. People have to love people to...

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