“The most overlooked psychological trigger of all is the concept of identifying and magnifying the PROBLEM… Newspapers know it, magazines exploit it and the evening news literally has a party with it. Have you noticed all they focus on is problems? Don’t you just die of curiosity to find out which rock star has...
The values of the owner(s), board members and organizational leaders determine, both directly and indirectly, the culture of the organization, which in turn is a major determinate of the success of the organization. In other words, successful values produce successful organizations, and visa versa. Organizational effectiveness and success begin in the board room, and...
Words and communication are like the oil of the engine of business. Words and communication insure or ruin the smooth interaction of the various parts. Copy must be clean and the weight should match the engine requirements (the business needs). Sure, it’ll run on dirty, low grade oil — even the wrong weight, but...
Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one percent. So, who cares about the ninety-nine percent who don’t respond? Spam is not...
Spam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it’s VERY LOUD and in-your-face. TV’s not much different. Then there’s junk mail....
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Purpose is central to a good life. Pursuing a career, raising a family, devotion to a vocation (job), and acquiring wealth are perhaps the most widespread long-term purposes that make life meaningful. Service to others and helping the needy are also often cited. Purpose...
The Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most difficult and most rewarding thing that a business or organization can do. The million-dollar...
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ Principles¹ are tools for decision making that bring the moral² basis of decisions into focus. Recognizing the moral context of our decisions must precede any attempt to resolve related difficulties. The failure to recognize the moral context of a decision does not make it...
Principles¹ Organizations exist to meet specified ends (purposes). Ends (purposes) and means (policies) are different. Board means and staff means are different. Means delegation policy is best described by identifying what to avoid rather than what to do. Accountability is assured through monitoring. Policy Oversight Model: Ownership identification is essential. Boards link owner(s) and...
Application Purpose Principle Passion Virtue Character Calling Leadership Grace Christ We usually think of passion as a kind of conviction, like love. We say, “I am passionate about this or that.” And it is true that passion is a kind of conviction. The first definition of conviction means to be on the receiving end...
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